Monthly Archives: August 2016

Segmentation Strategies to Earn Audience Attention

Data-driven marketing relies on segmentation to be fully effective. Whether you’re working from your own house list or using a business mailing list from a third-party database, you need to know enough about the audience you’re speaking with to resonate with them. With segmentation comes relevance, and being relevant to your market leads directly to increased sales. Here’s how to make the most of your database by drawing fine, clear divisions between market segments. Continue reading