Agriculture/ Mining

The establishments in the agriculture sector are often described as farms, ranches, dairies, greenhouses, nurseries, orchards, or hatcheries. Agricultural professionals make purchasing decisions daily and seek information on the latest trends in farming techniques, crops, and equipment. They are responsive to offers for heavy equipment, farm machinery, safety training and general business offers.

Industries in the Mining (except Oil and Gas) subsector primarily engage in mining, mine site development, and beneficiating (i.e., preparing) metallic minerals and nonmetallic minerals, including coal. Mining professionals are interested in products and services such as heavy equipment, machines and machine parts. They also respond well to general business offers.

ReachBase Agriculture/Mining Professionals

Reach top business professionals that are operating in industries such as farming/mining, agriculture, landscaping and forestry services.

Construction

For construction professionals, emphasizing features over benefits works well with their concrete, practical outlook. "Concrete" is a useful word to keep in mind when reaching out to construction professionals. It both describes what many construction personnel work with on a daily basis and how many of these pros see the world. They prefer tangible, reproducible results and solid facts over abstract concepts. Give them spec sheets, white papers, industry interviews and case studies earn their interest. Video can be a powerful tool too, but use it judiciously; a video demonstration of your product in action is far more persuasive than a video that makes heavy use of graphics and text.

Construction professionals are responsive to a variety of direct mail and email offers that encompass anything from heavy machinery equipment rental to office supplies.

ReachBase Architects and Architectural Services

Reach top architects, designers and contractors in various fields including interior/exterior designs and residential and nonresidential construction.

ReachBase Commercial Contractors

Reach top commercial contractors who work in both the office and on the construction site.

ReachBase Construction Professionals

Reach top construction professionals working in residential and commercial building industries. They work in the office and on the construction site.

ReachBase General Contractors Professionals (Residential)

Target general contractor professionals, who oversee housing projects from start to finish.

Education

Teachers are educated and savvy business buyers and consumers. They consume information through multi-channels, especially through email. As a sophisticated buyer, teachers respond best to accurate targeting and relevant messaging.

Education professionals are responsive to offers including training and education, books and magazines, education materials, mail order catalogs, hardware/software, training, industry subscriptions, seminar/webinar, office supplies, business services, credit card, financial services, mobile, surveys, electronic gadgets, and more.

ReachBase Colleges, Universities and Professional Schools

Reach professionals who work at colleges, universities and professional schools.

ReachBase Education Professionals

Reach top education professionals such as teachers, principals, teacher’s assistants and school administrators, who work in K-12 schools, colleges, universities, vocational schools, trade schools, and libraries.

ReachBase Elementary and Secondary School Professionals

Target elementary and secondary school professionals that instruct elementary and secondary school aged children.

ReachBase Vocational School Professionals

Reach vocational school professionals who instruct vocational or occupational subjects. Includes correspondence school, industrial, and commercial instructors; and adult education teachers and instructors.

Engineering

Engineers work with quantifiable facts and figures, and they respond best to marketing messages that give them real data. They want to know the exact dimensions of a tool, not how it will fit in a tool belt. While the usual marketing rule is to provide benefits rather than a list of features, the opposite is true for engineers; they want specific performance data. Spec sheets, case studies, efficiency ratings and other concrete information is persuasive to engineers.

Engineering decision-makers are extremely responsive to offers for state-of-the-art computer programs, cutting edge lab equipment, and mobile communications innovations. They are also responsive to general offers including subscriptions, webinars, seminars, conferences, financial, office supplies, and more.

ReachBase Engineering Professionals

Target engineering executives who design materials, structures, and systems while considering the limitations imposed by practicality, regulation, safety, and cost.

Financial/ Insurance/ Real Estate

Financial executives exert a tremendous amount of influence on spending decisions for their organizations, and they are often the people you most need to convince. They regularly comb through facts and figures to spot discrepancies, and they turn the same meticulous attention to all their buying decisions.

Insurance professionals often have home offices and need products and services to help keep their offices running efficiently.

Due to the competitive nature of the real estate industry, real estate professionals seek information offering the latest insights and trends. Because they spend a lot of time out of the office, they are receptive to mobile offers including apps, devices and plans.

Financial, insurance and real estate professionals are responsive to offers including certification or licensing education, hardware/software, training, subscription, seminar/webinar, office supplies, business services, credit card, financial services, mobile, surveys, electronic gadgets and more.

ReachBase Accident and Health Insurance Professionals

Reach insurance professionals specializing in accident and health insurance.

ReachBase Accounting Professionals

Reach accounting professionals who assist their clients in making financial decisions. These decision makers include CPAs, PAS, CIAs and CMAs.

ReachBase Commercial Banks and Savings Institution Professionals

Reach professionals who work in commercials banks and savings institutions, whose services include deposits, business loans, and investments.

ReachBase Credit Union Professionals

Target credit union professionals who provide credit at competitive rates.

ReachBase Finance Professionals

Target financial professionals who work in various industries including banking, investment firms, credit unions, loan and mortgage brokerage firms and securities and stock exchanges.

ReachBase Fire, Marine, and Casualty Insurance Professionals

Reach top fire, marine, and casualty insurance professionals who provide policies for both commercial and residential properties.

ReachBase Insurance Professionals

Reach key insurance professionals who work for automobile insurance companies, medical and health insurance companies, underwriting, re-insurance carriers, bonding agents and claim adjusters.

ReachBase Life Insurance Professionals

Target life insurance representatives who sell life insurance policies, mutual funds, annuities, and financial services.

ReachBase Mortgage Bankers and Loan Correspondents

Target mortgage bankers and loan correspondents.

ReachBase Real Estate Professionals

Target real estate professionals who work in industries such as land development companies, commercial and residential property management and real estate broker and investment firms.

ReachBase Security Brokers/Dealers

Reach security brokers and dealers that buy and sell securities for a fee, hold an inventory of securities for resale, or do both.

Government

Government professionals purchase a wide array of goods and services through contracts, such as technology products, advanced weapons, avionics, satellites, telecommunication systems, office equipment and supplies, marketing pieces, printing, uniforms and construction.

ReachBase Government Professionals

Target government professionals that work for either the federal, state or local government. They work in fire stations, police departments, congressional offices, public health offices, and environmental and housing authorities.

Health Care/ Medical

From maintaining records to supplying examination rooms to teaching the next generation of healthcare professionals, every aspect of the industry requires its own specialized knowledge and vocabulary. When they look for solutions to a current issue, they want clear, straightforward choices that present benefits and features with a minimum of hyperbole.

You're working with a well-educated audience, too, so don't expend effort telling them things they already know; instead, focus on how your offer will save time, simplify or reduce risks.

These key decision-makers must stay informed of the latest news and research; they welcome opportunities to learn via seminars, conferences, online courses, and other continuing education offers. For many medical personnel, continuing education is a requirement, and courses that meet those requirements are of great interest to them. Physicians often travel for business or leisure and appreciate offers aimed at frequent travelers. In addition, they seek trusted and relevant drug information to help them make informed prescribing decisions.

As consumers, health and medical care professionals are receptive to offers that pertain to relaxation, convenience and luxury as they are busy professionals who have significant income yet little time to spend on themselves.

ReachBase General Medicine and Surgical Hospital Professionals

Reach top general medicine and surgical hospital professionals, and specialists.

ReachBase Health Care/Medical Professionals

Target healthcare and medical professionals, such as doctors and nurses, who work in hospitals, nursing homes and other medical facilities in which they provide care to patients.

ReachBase Offices and Clinics of Dentists

Reach key dentists, hygienists and surgeons who work in dentist offices.

ReachBase Offices and Clinics of Doctors

Target health care professionals at doctor offices nationwide.

ReachBase Pharmacutical and Bio-Tech Professionals

Target pharmaceutical and bio-tech professionals who develop, create, enhance and market approved drugs for medication.

Human Resources/ Training

HR professionals are in charge of budgeting training and education for their employees, hiring and retaining employees, making health insurance decisions and other benefit and compensation purchases.

Professionally, these human resource professionals seek products and services that will help their business achieve success. Personally, they seek information that will help them attain personal growth, industry knowledge and a competitive edge.

ReachBase Human Resources Professionals

Target human resource directors, benefits and compensation managers, payroll managers, talent acquisition managers, recruiters, and training managers.

HVAC

The global heating, ventilation and air-conditioning (HVAC) equipment market is expected to record an increase in demand of 6% yearly through 2014, bringing market worth to more than $88 billion, according to research from Freedonia.

HVAC decision-makers are responsive to offers including uniforms, safety training, equipment rental, OSHA compliance certification, mail order catalogs, hardware/software, industry related subscriptions, seminar/webinar, office supplies, business services, credit card, financial services, mobile, surveys, electronic gadgets, and more.

ReachBase Air Conditioning and Warm Air Heating Equipment Professionals

Target top air conditioning and heating equipment professionals who focus on new product developments, distribution and pricing.

ReachBase Plumbing, Heating and Air Conditioning (HVAC) Professionals

Target HVAC professionals who install, maintain and repair heating, cooling and refrigeration systems.

IT

Whether it's software solutions, data management or hardware, technology is a burgeoning industry that shows no signs of slowing its growth.

Technology professionals are early adopters of new products and services, and many of them are highly influential within their organizations when it comes to making buying decisions. To reach these key decision-makers and connect with technology professionals, appeal to logic and demonstrate your own authority within your industry.

As early adopters of innovation, technology pros are a prime market for consumer electronics and productivity tools. When they travel, which many of them do frequently for business and leisure, they look for tech-friendly accommodations. State-of-the-art audio gear, entertainment technology and games also appeal to personnel in IT sectors.

ReachBase Data Processing Professionals

Target data processing professionals working in a variety of industries.

ReachBase IT/IS Professionals

Reach key IT/IS Technology professionals at top companies.

ReachBase Network Management Professionals

Reach key network managers who operate and maintain their organization's network system.

ReachBase Software Developers/Programmers

Target software developers and programmers who research, design, incorporate, and test software.

ReachBase Web Developers and Designers

Reach key web developers and designers who are responsible for the design, layout, coding and maintenance of their company’s website.

Manufacturing

To be competitive in a global market, manufacturing executives need information on the latest products and services that will help their plants run more efficiently with the latest technology.

Manufacturing professionals work in R&D, production, distribution and customer service.

Manufacturing decision-makersare responsive to offers including uniforms, safety training, equipment rental, OSHA compliance certification, mail order catalogs, hardware/software, industry related subscriptions, seminar/webinar, office supplies, business services, credit card, financial services, mobile, surveys, electronic gadgets, and more.

ReachBase Aerospace and Defense Professionals

Reach manufacturing professionals in aerospace and defense who are involved in business planning, design, development, testing, science and technology.

ReachBase Air Conditioning and Warm Air Heating Equipment Professionals

Target top air conditioning and heating equipment manufacturing professionals who focus on new product developments, distribution and pricing.

ReachBase Chemical Industry Professionals

Target top chemical professionals who are responsible for chemical, biochemical and physical materials.

ReachBase Lumber and Building Material Industry Professionals

Reach key lumber and building material industry professionals who provide materials such as wood, clay, rocks and sand to home building and professional contractors.

ReachBase Manufacturing Professionals

Reach key manufacturing professionals who produce goods for use or sale by using labor and machines.

ReachBase Medical Device and Equipment Industry Professionals

Reach key medical device and equipment industry professionals. Companies in this industry manufacture medical equipment and supplies, including surgical and medical instruments, dental equipment, and surgical appliances.

ReachBase Orthopedic and Surgical Appliance Manufacturing Professionals

Target orthopedic and surgical manufacturers who use materials such as elastic hosiery, braces, trusses, bandages, and medicated plasters to create casts and other medical devices.

ReachBase Publishing and Printing Professionals

Target publishing and printing professionals.

ReachBase Radio and Television Broadcasting Equipment Manufacturing Professionals

Target key professionals who manufacture audio and visual equipment used for radio and television.

ReachBase Surgical and Medical Instrument Manufacturing Professionals

Reach key surgical and medical instrument manufacturers who design, develop and prototype instruments for medical and surgical use.

ReachBase Warehousing and Logistics Professionals

Target warehousing and logistics professionals who supervise the movement of goods from development stages to the end product.

Non-Profit Professionals

Non-Profit professionals manage day-to-day operations, membership recruitment and retention, event planning and registration, budgeting and accounting, fundraising, print and electronic communications, website development, IT support, and volunteer board and committee management.

Non-profits often host fundraising events and seek information relating to catering, party rental, and venues. Non-profits also often require PR and marketing services.

Non-Profit professionals are responsive to offers including mail order catalogs, hardware/software, industry related subscriptions, seminar/webinar, office supplies, business services, credit card, financial services, mobile, surveys, electronic gadgets and more.

ReachBase Non-Profit Professionals

Reach key non-profit professionals who work in social services, counseling centers, museums, trade associations, chambers of commerce and religious organizations.

Retail

An estimated two-thirds of the U.S. gross domestic product (GDP) comes from retail consumption. The $4.7+ trillion retail market employs 14.4 million people in the U.S. This includes top corporate managers, presidents, store owners, partners or buyers, middle managers, key department managers and personnel, training, and sales and marketing professionals.

Retail decision-makers are responsive to offers including safety and compliance, training & education, hardware/software, industry related subscriptions, seminar/webinar, office supplies, business services, credit card, financial services, mobile, surveys, electronic gadgets, and more.

ReachBase Automotive Repair Shops Professionals

Reach professionals who work in automotive repair shops and specialize in oil changes tire rotation, tire, and brake replacement.

ReachBase Bakery Professionals

Reach bakers working in national and regional chains, and independent bakeries.

ReachBase Building Cleaning Maintenance Professionals

Reach top building and cleaning maintenance professionals.

ReachBase Consumer Electronics Industry Professionals

Target electronics professionals working in national and regional chains, and independent retailers.

ReachBase Department Store Professionals

Target department store professionals working in national and regional chains, and independent retailers.


ReachBase Drug Store Professionals

Target drug store professionals who engage in the business of selling prescription drugs, over-the-counter medications, health and beauty products, toiletries and greeting cards. Major companies in this sector include Walgreens, CVS, and Rite Aid.

ReachBase Food and Beverage Professionals

Target food and beverage professionals including corporate executives, plant managers, packaging manufactures, food technicians, food scientists, inspectors, and production professionals.

ReachBase Funeral Home and Crematory Professionals

Reach funeral home and crematory directors.

ReachBase Furniture Store Professionals

Target furniture retailers working in national and regional chains, and independent retailers.

ReachBase Gas and Station Service Professionals

Reach top gas and service station professionals. These professionals also purchase all of the products carried in their store as well as car parts.

ReachBase Grocery Store Professionals

Target grocery store professionals, working in national and regional chains, and independent retailers.


ReachBase Hardware Store Professionals

Reach top hardware store professionals working in national and regional chains, and independent retailers.

ReachBase Hotel and Motel Professionals

Reach top hotel and motel professionals, working in national and regional chains, and independent properties.


ReachBase Jewelry Store Professionals

Target jewelry store professionals, working in national and regional chains, and independent retailers.

ReachBase Lawn and Garden Retail Professionals

Reach key lawn and garden retail professionals.

ReachBase New and Used Automobile Dealers

Targets new and used automobile dealers who sell cars and trucks.

ReachBase Physical Fitness Facility Professionals

Reach key physical fitness and facility professionals at facilities including professional gyms, country clubs and hospitals.

ReachBase Restaurant Industry Professionals

Target key restaurant industry professionals who work in catering halls, hotels, restaurants and cafeterias.

ReachBase Retail Professionals

Reach business professionals in retail industries such as hardware and home improvement, apparel and accessories, food stores, restaurants and automotive dealers and service stations.

ReachBase Roofing, Siding, and Sheet Metal Professionals

Target key roofing, siding, and sheet metal professionals who repair and install ceilings, walls, gutters, and roofs.

ReachBase Shoe Store Professionals

Reach shoe store professionals working in national and regional chains, and independent retailers.

ReachBase Variety Store Professionals

Target variety store professionals working in national and regional chains, and independent retailers.


Services

The services sector includes companies that primarily earn revenue through providing intangible products and services to other businesses and consumers. In the U.S. 70% of the workforce works in the service sector.

Service professionals are responsive to offers including certification or licensing education, hardware/software, training, subscription, seminar/webinar, office supplies, business services, credit card, financial services, mobile, surveys, electronic gadgets and more.

ReachBase Advertising Professionals

Target key decision makers from C-level to middle management working in today's fast paced advertising industry.

ReachBase Apartment Building Operators/Managers

Reach apartment building operators and managers who maintain building facilities.

ReachBase Business Association Professionals

Reach business professionals working in industry trade associations.

ReachBase Child Day Care Services Professionals

Reach child day care professionals.

ReachBase Civic/Social Fraternal Organizations

Target key professionals working in top civic, social and fraternal organizations.

ReachBase Customer Service Professionals

Reach top customer service specialists working in a variety of industries.

ReachBase Detective, Guard, and Armored Car Service Professionals

Target professionals working in detective, guard and armored car services.

ReachBase Employment Agency Professionals

Reach top employment agency professionals.

ReachBase Individual and Family Social Service Professionals

Target top family and individual social service professionals who act as an agent to assist and or empower individuals, groups, families and communities to prevent, alleviate or better cope with crisis, change and stress to enable them to function more effectively in all areas of life and living.

ReachBase Labor Union Professionals

Reach key labor union professionals who bargain over wages, benefits and working conditions for their union workers.

ReachBase Legal Services Industry Professionals

Target lawyers and other legal practitioners who provide legal services to individuals, businesses, government agencies, and nonprofits.

ReachBase Library Professionals

Reach librarians working for local government, colleges and universities, companies and elementary and secondary schools.

ReachBase Management Consulting Service Professionals

allows you to target consulting managers who help organizations improve their performance by analyzing existing organizational problems and constructing plans for improving the company.

ReachBase Museum and Art Gallery Professionals

Target museum and art gallery professionals.

ReachBase Personal/Business Services Professionals

Reach key owners who run business including: dry cleaners, salons, spas, photography studios, fitness centers, etc. These owners perform all the tasks at their company including finance, sales and marketing, and human resources.

ReachBase Police/Fire/EMT Protection Professionals

Reach key police, fire, and EMT protection professionals.

ReachBase Radio Station Professionals

Reach key radio station professionals including announcers, engineers, writers and sales managers.

ReachBase Religious Organizations Professionals

Reach key religious organization professionals working in churches, mosques and synagogues.

ReachBase Sports Teams and Leagues

Target professional sports teams including the NHL, NFL, NBA and MLB as well as collegiate sports teams in the NCAA.

ReachBase Television Station Professionals

Reach television station professionals including sales, editors, engineers, writers, marketing, customer services, directors, producers, graphic artists, news anchors and reporters, and researchers.

Transportation/ Communications/ Utilities

Transportation, communications and utilities professionals seek products and services that will improve their competitive edge through improved efficiency, customer service, and asset management.

Transportation, communications and utilities professionals are responsive to offers including uniforms, machinery, safety and compliance offers, training & education, mail order catalogs, hardware/software, industry related subscriptions, seminar/webinar, office supplies, business services, credit card, financial services, mobile, surveys, electronic gadgets and more.

ReachBase Communications Professionals

Target communications professionals working in telephone, microwave and satellite facilities.

ReachBase Highway and Street Professionals

Reach top highway and street professionals who design, build and maintain the nation's roads, highways, tunnels, viaducts and bridges.

ReachBase Transportation/Communication Professionals

Reach key transportation and communications professionals. Communications professionals work in the telephone, microwave and satellite facilities. Transportation professionals work for highway transportation, railroads, shipping, marinas and airports.

ReachBase Trucking Industry Professionals

Targets trucking industry professionals who are responsible for ensuring the delivery of goods.

ReachBase Utilities Industry Professionals

Reach key utility professionals who work for electric, gas, water, oil and sewage companies.

Wholesale

Wholesalers buy products directly from manufacturers. Then they sell the products to retailers, which are typically physical stores, although online retailers also buy products from wholesalers. The wholesaler plays a vital role in the supply chain by selling and distributing products to other businesses.

Wholesalers often have long-standing relationships with retailers in many markets, so selling to wholesalers might help get products in stores that normally would not get in on their own.

Wholesale professionals are responsive to offers including safety and compliance offers, training & education, mail order catalogs, hardware/software, industry related subscriptions, seminar/webinar, office supplies, business services, credit card, financial services, mobile, surveys, electronic gadgets and more.

ReachBase Farm and Garden Supply Wholesalers

Reach top farm and garden supply wholesalers who provide products such as flowers, gardening supplies, fresh produce vegetables, and homemade goods.

ReachBase Wholesale Professionals

Target wholesale professionals who distribute new or used goods or merchandise to retailers, industrial or commercial business users, or other wholesalers.