Monthly Archives: January 2017

How to Sell to Professional Service Providers

Since the turn of the century, economists and market analysts have predicted an increasing shift toward a service economy. These predictions have been accurate; today, nearly 70 percent of the workforce in the U.S. works within the service sector. Not only are service-oriented industries growing, they are becoming increasingly varied; everything from automotive repair to professional sports falls under this broad umbrella. To sell to service providers takes a thorough understanding of each niche’s needs through market segmentation and customer profiling. Continue reading