From private-practice physicians and nurse practitioners to multi-hospital complex administrators, medical professionals are a varied audience working within one of the largest industries in the country. Healthcare professionals maintain records, provide care to patients, outfit medical centers with state-of-the-art equipment, and train the next generation of medical experts. To reach this large, varied, and educated market, B2B companies must know their specific audience’s needs well and communicate clearly how they can meet them. Continue reading →