Category Archives: ReachBase Blog

Using Business Mailing Lists to Build Audiences

Using Business Mailing Lists to Build Audiences

Data’s become an incredibly valuable resource. Businesses that capitalize on that value by making their information available through a list manager are an outstanding way to grow your own organization. Not every list rental opportunity is created equal, though, and not every business that acquires a new list will achieve success with it. To make the most of the opportunities a new business mailing list opens for you, you need to learn more about the leads you’re contacting. Continue reading

How to Sell to Financial, Insurance, and Real Estate Professionals

Those who manage finances for their organizations and clients are among the most influential when it comes to buying decisions. Finance professionals, including CPAs, financial advisors, insurance consultants, real estate sellers, wealth management experts, and investors are used to controlling the purse strings and do meticulous research before making purchases. Financial experts, insurance specialists, and real estate professionals work in widely different sectors, but for marketing purposes, they have a good deal of common ground. All of these professionals are detail-oriented, keenly observant, and attentive to bottom-line benefits. Continue reading

How to Sell to Construction Professionals

Few industries are as reliant on creating and maintaining great relationships with suppliers as the construction industry. Construction professionals, including architects, contractors, site managers, and C-level executives in the construction industry, must have vendors they trust. That makes them a highly receptive and well-educated audience for marketers who understand their clients’ needs. Continue reading

How to Sell to Agriculture and Mining Professionals

How to Sell to Agriculture and Mining Professionals

The people who form the backbone of industry are those who produce its raw materials. Agricultural and mining professionals are at the fountainhead of countless other industries, and their success influences production and prices all the way downstream. Some of them may work outside of traditional offices while others fill essential corporate positions, but they share some common traits when making purchasing decisions for their businesses. Continue reading