Data’s become an incredibly valuable resource. Businesses that capitalize on that value by making their information available through a list manager are an outstanding way to grow your own organization. Not every list rental opportunity is created equal, though, and not every business that acquires a new list will achieve success with it. To make the most of the opportunities a new business mailing list opens for you, you need to learn more about the leads you’re contacting. Continue reading →

Those who manage finances for their organizations and clients are among the most influential when it comes to buying decisions. Finance professionals, including CPAs, financial advisors, insurance consultants, real estate sellers, wealth management experts, and investors are used to controlling the purse strings and do meticulous research before making purchases. Financial experts, insurance specialists, and real estate professionals work in widely different sectors, but for marketing purposes, they have a good deal of common ground. All of these professionals are detail-oriented, keenly observant, and attentive to bottom-line benefits. Continue reading →

Engineers and engineering professionals work in a wide array of industries, but to marketers, they have more than a few traits in common. Whether they work with electrical systems, computer hardware, chemical processes, or municipal infrastructure, engineers deal with objective thinking. They respond best to offers that answer practical questions and fill clear needs. Continue reading →

Few industries are as reliant on creating and maintaining great relationships with suppliers as the construction industry. Construction professionals, including architects, contractors, site managers, and C-level executives in the construction industry, must have vendors they trust. That makes them a highly receptive and well-educated audience for marketers who understand their clients’ needs. Continue reading →