Data Hygiene

Deliver Your Marketing Message with Data Hygiene

Your marketing success is only as good as the health of your data. When you work with clean, accurate and complete data, you have an open door to your prospects. Without efficient data hygiene, you spend unneeded money on undeliverable direct mail. You may even risk your reputation with Internet service providers, getting your company’s name on a spam blacklist and losing touch with the valid addresses on your mailing list. ReachBase ensures clean data and the highest deliverability rates in the email marketing industry through the ReachVerify data processing service.

Merge Purge Services Maximize Response Rates

When working with multiple lists, it isn’t uncommon to see duplicate records. ReachBase can identify and combine duplicate entries, merging the data into one, while purging unwanted or invalid information from your files. Regular merge-purge iterations are critical to the health of your contact list and save you money as you achieve a higher deliverability rate.

Keep a Sterling Email Marketing Reputation with Email Hygiene

ISPs track email senders that have unusual hard bounce rates and penalize them by placing them on a blacklist. Everything that comes from blacklisted IP addresses is then trapped in recipients’ spam filters. With good data hygiene, more of your email is deliverable, which translates directly into lower bounce rates. Your mail goes where it’s meant to go, earning you the right to pass even the most watchful ISP gatekeepers.

The ReachVerify system analyzes and processes email lists to identify:
  • Failed email structure validations and key failures: Records that aren’t in proper email address formats or that have been identified as trap addresses are located and suppressed from your files.
  • Disposable email addresses: When prospects sign up for a webinar or white paper, they don’t always use valid email addresses. ReachBase can tag and remove such addresses from your list while leaving valid email records intact.
  • Hard bounces: Mail that reaches a defunct email address gets a hard bounce, and too many of them will affect your reputation. We weed out hard bounces and prevent mail from deploying to them, protecting your name and keeping you on the right side of ISPs’ spam filters.
  • Mole records: Email addresses laid as traps for spam senders are called moles, and ReachVerify can suppress records within domains that send data to third-party spam monitoring services.
Make Every Piece of Direct Mail Count

Direct mail remains one of the most effective B2B marketing channels, but it’s also one of the most expensive. Verifying direct mail addresses is crucial to keeping costs low and maximizing the impact of every campaign. With ReachBase, direct mail customer files have CASS certification, a matching process that verifies addresses, corrects inaccuracies, adds ZIP+4 codes to speed delivery and completes any missing information fields.

The ReachVerify process also uses the United States Postal Service’s National Change of Address listings, or NCOALink*, to track and match mailing information. With more than 160 million change-of-address records that undergo constant updates, NCOA data reduces the volume and frequency of undeliverable mail. Mail costs are lower when every piece of mail you send goes to a verified and updated address.

Take Telemarketing to the Next Level

Clean your house files of defunct phone numbers, extra digits and incorrect area codes with the ReachVerify process and ensure your calls connect with your customers.

*NCOALink processing is provided by a non-exclusive licensee of the United States Postal Service. The following trademarks are owned by the United States Postal Service:
ZIP, ZIP Code, ZIP+4, CASS, NCOALink, LACSLink, USPS, U.S. Postal Service, United States Postal Service, United States Post Office.