Jump-Start Your Email Marketing in 3 Steps with ReachAssist
Building customer files, maintaining your house list, developing content, defining your audience, generating leads, ensuring deliverability – email marketing is far more complex than sending a simple letter. The ReachAssist program from Reach Marketing makes connecting with your prospects via email easy and economical. In three steps, you can develop a complete email campaign on which to build the rest of your integrated marketing strategy and discover more about your customer base. This all-inclusive package turns your email strategy into the engine that drives your customer care and lead generation strategies forward.
Step 1: Choose Your Template
Reach Marketing’s email design team has developed a series of streamlined HTML email templates designed to give your marketing message maximum impact. Each template is optimized for a different email style and works well for everything from image-heavy e-commerce campaigns to download offers.
Step 2: Find Your Audience
Choose 10,000 or more prospects from over 35 million records in the ReachBase data files. Expert consultation is part of the ReachAssist package, so our team will help you match your customer profile with those available in our database. Matching profiles will maximize response rates and pinpoint the market segments that will be most responsive to your offer. Once you’ve chosen your audience according to SIC, workforce size, sales volume, job title or an array of other key characteristics, the Reach Marketing creative team takes over and creates the HTML for your email marketing campaign.
Step 3: Analyze Results
ReachAssist doesn’t just improve your current campaign; it makes every subsequent campaign you deliver better through careful, thorough analysis of your custom deployment report. We know the campaign doesn’t end when the emails are sent, so you receive the benefit of expert analysis and guidance for future campaigns.